Bright8

Branding & Positioning

You want to be memorable, resonate with your target group, stand out and be cohesive; a brand strategy makes sure of all that. Lucky for you, we know just how to create one. Let us show you how.

Public Relations (PR)

We work on PR and marketing that builds your brand by telling your story to the right people, getting your message across in the right media and creating opportunity rather than just seizing it. With us, Public Relations is always integrated into the entire communication plan. We believe in creating a synergy between marketing and PR and have many years of experience in the execution of both. CLASSIC PR DISCIPLINES Our PR team is well-versed in specific PR disciplines such as crisis PR, acting as the spokesperson for your company towards media and writing press releases. We organize press and influencer events or trips and are great fans of guerrilla PR to grab attention in unexpected ways. Press releases Crisis PR Media network CONTENT CREATION To create impactful pitches towards different media that they simply can’t resist, our creative team can put together engaging editorial content. By now we should know you (our client) very well and that combined with our knowledge of the different magazines, websites and blogs allows us to create content that stands out from the sea of other pitches they receive. MEDIA OUTREACH PRINT & DIGITAL We have a large network in online and offline media which helps us to make sure your messages get into all the right platforms. Our personal connections with writers, editors, bloggers and influencers gives us the opportunity to act swiftly and effectively. PR will be part of the marketing media mix, enhancing and supporting other communication. We’ll get your brand and story in the right magazines, newspapers, blogs, news outlets, tv-shows and radio shows.

Graphic Design

Welcome to our creative agency and studio; where bright ideas and a fresh approach to brand identity will put your brand in the spotlight. A CREATIVE AGENCY At Bright8, we believe that everything is connected, and that collaboration is key. From design to copywriting and building your website; our creative team is made up of people specialized in their fields. CREATIVE CONCEPTS A creative concept always uses the insights, messages and USP that has been set out in the brand strategy as a starting point. We will conceptualize the ‘Big Idea’ behind your campaign message or general brand message which can be developed in marketing material. BRAND IDENTITY A strong brand identity is key to standing out. Yes, we can create a memorable, on-brand logo but developing a brand identity is much more than that. It will cover everything from your tagline to the colors you’ll use, graphic design elements, photography and tone of voice. GRAPHIC DESIGN Graphic design is a great storytelling tool to get your message across. As a creative agency, we will make sure that every visual detail is in line with the creative concept, stands out and is attractive for the target group. We know what works and have experience in every graphic design discipline, both online and offline. From online banners to billboards and Social Media posts; your communication will be eye-catching, fresh and unique. Logo design Printed marketing material: flyers, posters, business cards Outdoor marketing Social Media content Online banners VIDEO/ANIMATIONS Videos and animations are a fantastic way to engage your audience, we’ll often create them as a part of a campaign or Social Media content. Whether your aim is more traffic, sales or brand awareness – we’ll make sure your objectives are met. With our marketing expertise, we not only know how to create the videos and animations, but more importantly, where to launch them to get the most reach. Social Media Informational animations

Digital Strategy

We create result-driven, creative campaigns that grab the attention of your target group and tell your unique story across online and offline media.

Content Strategy

Vaak hebben merken alle onderdelen die nodig zijn om de juiste dingen te communiceren, maar weten ze niet hoe ze het samen moeten brengen. De communicatie raakt versplinterd en onduidelijk terwijl de concurrent met een sterkere boodschap de doelgroep wél weet te bereiken. Zonde, en niet nodig! Onze expertise in strategie, branding en marketing zal ervoor zorgen dat al die losse onderdelen een geheel vormen. We zorgen voor concrete inzichten en een frisse blik op zaken waar je zelf niet uit komt en we bepalen een duidelijke, effectieve richting voor jouw bedrijf. Werknemers zullen de kern van de boodschap begrijpen en alle neuzen gaan dezelfde kant op.

hyper-targeted digital campaign. Bright8 developed the tactics with us, created the visuals and did the media buying

— Priska Renold

Onze website opnieuw ontwerpen en technisch aanpassen zodat weer helemaal fris en up-to-date is.

— Olaf van Iperen

Wij hebben onze volledige marketing geoutsourced aan Bright8. Wij zijn gestart met het ontwikkelen van een marketingstrategie. Vanuit deze strategie heeft Bright8 onze website ontwikkeld. Nu werken wij aan online campagnes.

— Jouke van der Schors

Bright8 helpt ons onze communicatie doelen naar de travel trade te bereiken.

— Muryad de Bruin

Bright8 is our advertising partner for SEA, display, social and campaigns on industry media outlets and takes over planning, booking, creative work and execution of campaigns

— Niklas Bauer

When marketing intersects with campaign & creative

Client: Element Logic

<p>Element Logic seeks to revolutionise the e-commerce industry by introducing intelligent inventory sorting robotics. Their AutoStore platform works seamlessly to maximise space efficiencies and minimise human error, making light work of complex inventory and package assembly—all to pave the way for upskilling human talent.</p><p></p><p>Although we can do so much more, one of our strengths is our ability to custom tailor our servicing to existing marketing and communication plans—and elevate expectations, deliverables and campaign results.</p>

Sappi | International PR Throughout Europe

Client: Sappi

<p><strong>Kirkniemi Mill in Finland: Sustainable paper productionpowered 100% by biofuels </strong></p><p><strong></strong></p><p>Sappi is one of the largest paper producers in the world. It has a strong presence within Europe, with 8 mills across Germany, Finland, Italy, Austria, Belgium and the Netherlands. Environmental, social and governance leadership is highly important to Sappi Europe and drives their efforts in increasing sustainability within its mills and operations.</p><p>Sappi Europe sought a PR and marketing agency to run PR efforts across Europe and within European cities where it operates within to create awareness and media exposure opportunities around its mills and papers.</p>

Changing the world, one ‘tide’ at a time

Client: Bachem

<p>Big vision statement, even bigger mission! Bachem, based in Switzerland, specialises in the development and manufacture of peptides and oligonucleotides for the pharmaceutical and biotech spaces worldwide. Peptides and oligonucleotides are two of the most interesting molecular platforms for making bioactive materials, important elements in the development of innovative medicines and advanced beauty products.</p><p></p><p>Bachem has been in the market since 1971, renown for their manufacturing of peptides, generics (active pharmaceutical ingredients) and cosmetics. They’ve recently begun to use their expertise and resources to manufacture oligonucleotides, which is the newest molecular platforms in genetic research, DNA sequencing, therapeutics, gene editing, DNA and RNA diagnostics, biotechnology and nanotechnology as well as pharmacokinetics and pharmacodynamics. Bachem are also intentional about their sustainability efforts—in line with our specialisation in ESG communication.</p>

Saving our futures, one forest at a time

Client: Mercer Holz

<p>Mercer International, headquartered in Canada, is one of the world’s largest producers of market pulp and solid wood products space. It’s European wood-purchasing organisation is in Germany, Mercer Holz.</p>

From the mountaintops to the urban cities

Client: Switzerland Tourism

<p>Switzerland Tourism, the tourist board of Switzerland, aims to attract tourists and visitors to see what the country has to offer during the main tourist seasons. In the summer, mountaintops, cities and friendly locals are all reasons to experience Switzerland. The region bursts into colour then.</p><p></p><p>In the winter season, there is so much more than mere wintersports and skiing. Seeing the white capped alps and the white carpeted landscape with its twinkling towns is a magical site that one finds hard to forget! Although small in size, it is rich with culture, food, architecture and offerings from the varied natural landscape.</p>