Counter Collective
Storytelling for innovative and ambitious brands
About
We are Counter Collective
We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action.
Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building.
In short: with tangible results and new business leads.
Two agencies in one
In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills.
Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience.
In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors.
Counter Content
strategy, pr, storytelling, content marketing, communication, content creation, social media, events & workshops.
www.countercontent.nl for more information.
Counter Creatives
strategy, branding, creative concepts, campaigns, visual design, video production, animations, website development & digital marketing.
www.countercreatives.nl for more information.
Our Story
We are Counter Collective. We are storymakers, we build stories, we tell stories and we spread stories. Stories that touch, that influence people and move them to action. Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building.
Services
Public Relations (PR)
We are the link between brands and media outlets, journalists, bloggers and influencers.
Branding & Positioning
Together with our creative partner, Counter Creatives, we offer brand strategies, positioning advice and we create brand identities from scratch.
Website Creation
Concept, design and realization of your responsive website and app. Whether it's for WordPress, a custom website, Android, iOS or Windows Phone, we got you.
Advertising
We offer integrated advertising campaigns. We start off with a strategy where we integrate paid, owned, earned and shared media to push the right buttons with your targeted audience and meet your objectives.
Content Strategy
In our strategies the client's story and (business) objectives are leading. In a brief plan we distinguish goals, target group, chances and threats, a marketing/communication mix, planning and budget. As from there we produce relevant, compelling content to meet our client's objectives which we distribute via owned, paid, earned and shared media. Whether it's to build a brand, increase brand awareness or, just plain and simple, attract new leads or customers, Counter Content is your ticket to success.
Client Reviews
Working on brand awareness, generating press coverage and advising on communication topics
— Jeroen Vermeer
Het bureau heeft de huisstijl ontwikkelt en ondersteund onze organisatie op diverse gebieden.
— Diana de Bruin
HomeExchange organized an “Open Homes” day, where more than 150 members of the platform open their homes to others who are interested in the concept of HomeExchange and have questions about home exchanging. Thanks to PR, Counter Collective helped us to inspire and to inform the general public about the launch of this event by proposing a comprehensive, qualitative and ambitious strategy, enabling us to achieve over 70 media mentions in a variety of high-quality newspapers and magazines.
— Jessica Cambou
Het onderzoeken van de 'why' van ons festival en een planning uitzetten om tot groei te komen
— Peter Ramp
Counter Collective has developed our corporate identity and creates our offline campaign material in accordance with the corporate identity.
— Nienke Aussems
Work Examples
GameID
Client: CDDN
<p>CDDN, the company behind GameID, approached us with an innovative concept—an ecosystem that facilitates the seamless integration of online players across various gaming platforms. This groundbreaking idea was yet to be realized, presenting an unique opportunity in the online gaming market. However, CDDN lacked a distinct brand identity, encompassing a name, interface, and overall branding. </p><p></p><p>To address this, our first task was to develop a captivating brand identity. We crafted the entire application, ensuring compatibility with both mobile and desktop platforms. Our expertise in UX design allowed us to optimize user experience, while our efforts in brand positioning ensured GameID's strong market presence. Additionally, we contributed to the website's copywriting, ensuring its search engine optimization (SEO) compatibility. To effectively communicate the essence of GameID, we created a captivating video animation for its introduction. Finally, to generate awareness and engagement, we strategically launched a comprehensive marketing campaign utilizing platforms such as LinkedIn and search engine advertising (SEA) and PR.</p>
Elektrische bestelbussen goedkoper dan diesel
Client: Ayvens
<p>Met de invoering van zero-emissiezones in steeds meer Nederlandse steden worden ondernemers geconfronteerd met grote veranderingen: bestelbussen op fossiele brandstof moeten plaats maken voor elektrische alternatieven. Vanuit die ontwikkeling spelen we daar met Ayvens op in met PR en storytelling waarbij we zowel de urgentie als de kansen van deze transitie laten zien.</p><p></p><p>Ayvens analyseerde de totale kosten van bezit en gebruik van bedrijfswagens: in 2025 zijn elektrische bestelbussen voor het eerst goedkoper dan dieselvarianten. Wij vertaalden deze boodschap naar een sterk verhaal, met scherpe inzichten, heldere cijfers en geloofwaardige woordvoerders en partners zoals Roy Driessen van Ayvens, Techniek Nederland en Van Dorp Installatietechniek.</p><p></p>
Mourik Vakschool (Tradeschool)
Client: Mourik
<p>Mourik is a service provider in the fields of infrastructure, industrial services, utility construction, and catalyst handling. With over 2,000 employees, it is one of the oldest and largest family-owned companies in the Netherlands, with nearly 90 years of history. Their ambition is to to remain a leader in sustainability and innovation. We have started working with them since 2021 on a retainer basis and we are responsible for their PR, content creation and marketing advice throughout the year. In addition to regular communication, we also handle campaigns and special projects for Mourik. Campaigns that, for example, focus on labor market communication such as a standalone project, the Mourik Vakschool.</p><p></p>
Kahawatu Foundation - Digital Asset Development
Client: Kahawatu Foundation
<p>Kahawatu Foundation is a leading NGO dedicated to improving the livelihoods of coffee communities in East Africa. Initiated in 2013, Kahawatu (‘people’s coffee’ in Swahili) focused on helping smallholder coffee farmers to increase productivity and optimize their income, while working towards economic, social, and environmental sustainability.</p>
Steel Blue x Goldband - PR
Client: Steel Blue
<p>There is a difference between doing your job and delivering the best craftsmanship. Steel Blue started making comfortable work shoes in 1995 and have gradually made important differences in the world of safety shoes. </p><p></p><p>“We don't just want to do our job, we want to best help those who wear work boots every day. We have delivered revolutionary craftsmanship in product development, safety and comfort and created turning points in the industry.</p><p></p><p>We offer a total package in which we are responsible for the transformation, design and management of these locations or the realization of new flexible housing. Our approach contributes to the reception of refugees and housing of attention groups in so-called 'transition locations' and also to the revitalization of vacant buildings, reducing pressure on the housing market and further making the sector more sustainable.”</p><p></p>