Creative Mules
Your strategic design partner. We create captivating brands that push you forward.
About
We focus on building projects that not only look good, but also address your core business goals.
Designing customer-focused experiences for your digital and physical products.
Everything we do is unique and tailored to your company's needs. Creative Mules works for international clients from all over the world and has a 100% customer satisfaction record. To achieve this, we work with a highly motivated and international team from several continents. We don't want to limit our talent search by any borders and therefore work remote-first since day one.
Our Approach
We don’t always stick to the script. However, we follow a design thinking approach to bring your projects to life:
Cocktail Session
Before we can even begin to work together, we need to get to know each other. We invite you to meet us for a casual drink or, of course, a digital cocktail in the form of a call. Understanding your business and how you work helps us establish the right structure to solve your goals and challenges.
Discovery Phase
During this phase we understand where you want to get to, what currently exists and how to get you there from where you are today
Conceptualization
Based on the established criteria, we come up with multiple directions to meet the goals. Together we determine the most appropriate solution.
Creation & Iteration
During this phase we bring the concept to life. This concept gets developed over time and iterated until it fully meets the goals. This is done with your feedback and review sessions as well as user testing.
Test & Support
Once the project is complete, you are provided with ongoing support to continuously test and develope the project further as your user demands and goals change.
Our Story
Creative: At our core, we are a confident, independent team focused on design, with a deep, passionate and professional understanding of the creative industry Mules: Mules are hardworking and laborious animals that possess rare and unique qualities, capable of reliably getting you to where you need to be every time
Services
Branding & Positioning
Developing strong and authentic brand identities from the ground up is one of Creative Mules' core competencies. Whether it's a start-up, a corporation or a one-man company, branding has never been more important and we'll make sure you stand out from the crowd. We do this by taking a holistic approach that develops the brand as a whole and is based on research rather than mere assumptions. This not only makes your brand authentic, but also allows your business to expand easily over time and across all channels and domains. Over the past few years, we have worked with our clients to develop a unique approach to branding that allows for a smooth workflow and unmatched results - Keeping our clients informed of progress at all times and truly walking this journey together to achieve the best results.
Website Creation
We are a professional Webflow partner and develop all our web-projects exclusively using their software. Utilizing no-code technologies allows us to focus on building you a visually stellar, modern, and high-converting website that is tailored to grow your business. No-code software provides you with simple, effective, and elegant solutions - and thanks to that simplicity, you will be able to scale as you grow without any complications. Your website are designed from scratch based on your specific wants and needs. Our approach: Set the goals of your website Our first step with any Web-project is to gather your requirements. Your website should be designed and developed to serve your business in the best possible way - both functionally and from a marketing perspective.In this phase, our goal is to discover exactly that - how your website will best serve your business. We will hop on a kick-off call and figure out everything we need to know about your project. Information Architecture Now that we know what needs to be done, we need to start visualizing the plan for your project. In this phase, we craft a visual sitemap + information architecture so you can have a strong idea of exactly what will be on the website - before moving on to designs! Art Direction Once the Information Architecture has been approved, we are all clear on exactly what the structure of the site will be. We will then focus on the look&feel of your website and our Creative Director will present you his vision of how the goals of your website can be met by design. UI/UX Design After the art direction has been set, you can rest assured that we will create pixel-perfect designs that illustrate exactly what will go on the site. We will refine every small or large detail of your website before we start with the actual development. Webflow Development Once we've executed all your revisions on the designs, we move into the Webflow development phase. This is where our experienced development team will build you a beautiful, responsive, animated website that looks exactly like the designs you loved. We guarantee that every element of the final product, every detail, will be exactly how you want it.
Graphic Design
Our designers have the right know-how for every challenge. From concept sketches and graphic design to print and illustration, apparel or packaging design. Everything is designed to fit your brand identity and stand out!
Ergonomy (UX/UI)
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Digital Strategy
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Client Reviews
I am most impressed with their team spirit. They are always excited whenever they come into a meeting, whether they are presenting their work, giving feedback, or discussing ideas. It’s always refreshing to talk to them; they answer our questions and every meeting is pure success. Creative Mules has really proven their worth, and I know we’ve chosen the right partner for our brand!
— Luca Gonzalez Sonst
"All deadlines were met perfectly.The whitepaper's design was exactly what we client wanted thanks to Creative Mules' work. The team communicated regularly and provided feedback promptly. Their effective cooperation was impressive!"
— Sarah Amler
"Creative Mules delivered excellent work in time and quality."
— Erik Pfannmöller
"What we found most impressive and unique about Creative Mules was their deep understanding of branding."
— Arian Hohmann
Creative Mules delivered a home page with all the necessary content and new branding materials. The team realized my vision and ensured the high quality of deliverables. Not only were they dedicated and friendly throughout the process, but they also showed a high level of creativity.
— Iris Isselhorst
Work Examples
Lab space for biotech and sustainability startups
Client: Open Kitchen Labs
<p>Open Kitchen Labs offers a collaborative and fully equipped laboratory environment for sustainability and biotechnology startups. Our team collaborated with them to develop a dynamic and bold brand identity and website that effectively communicates their unique service offering for the industry. </p><p></p><p>See the case at: https://www.behance.net/gallery/167134643/Open-Kitchen-Labs-Branding-Website</p>
Future-proof buildings with a new identity
Client: HOLD Buldings
<p>HOLD is a tech-enabled general contractor specializing in constructing wooden office buildings. We combine a complete building system with cutting-edge technology and smart construction techniques to build future-proof office buildings. </p>
Revamped website for top EV charger maker
Client: Exicom
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lead generation SaaS Website rehaul
Client: Dux-Soup
<p>Dux-Soup is an automated linked lead generation tool used by over 70,000 marketing & sales professionals, growth hackers, lead generation agencies, and business owners. </p><p></p><p>After an unsuccessful collaboration with their previous agency partner, we have helped redesign and rebuild their website from the ground up, while improving SEO performance, user experience, and visual branding. </p><p></p><p>We utilize fun and colorful illustrations that align with the brand image and messaging of Dux-Soup. The website is airy, friendly, and easy to navigate. </p><p></p><p>See the revised live website at https://www.dux-soup.com/</p>
Flywheel Film: Branding & Website
Client: Flywheel Film
<p>Flywheel Film is a creative media production house based in New York City, working on creating visually engaging and strategic video content. </p><p></p><p>We took on the challenge of revising their visual identity and website to translate their services, values and who they are as a small team into a visually exciting, colorful and diverse identity. </p><p></p><p>The base of the branding is an extruded letter F, that resembles projection, resulting in a bold and punching logomark. We continue the use of this projection element across the branding and web, paired with bold contrasting colors.</p><p></p><p>https://www.flywheelfilm.com/</p>