Wayne Parker Kent

Social Media

Getting attention is no longer a given. More channels, more on demand, more ways to avoid advertising. Your audience decides if, when and how they distribute their attention. The battle for attention has been won by your audience. A different view on social. This means we make different things. More audience-friendly and relevant. Stories that people want to look at; that they want to click on.

Branding & Positioning

We work data driven to determine how to position your brand and how to communicate your message. We gather a lot of data through Mediahuis, our annual youth survey and the user insights from the client. With this we can form the best strategy for your brand that is supported by data.

Advertising

Getting attention is no longer a given More channels, more on demand, more ways to avoid advertising. Your audience decides if, when and how they distribute their attention. The battle for attention has been won by your audience. A different view on advertising. This means we make different things. More audience-friendly and relevant. Stories that people want to look at; that they want to click on.

Video Production

Big rock, small pebbles This is how we produce our video content. We shoot a large production and then turn it into smaller or shorter content. This saves time, money and effort. Effective and multifunctional. That's how we like to work. Customer service content Serving your customers with video. Some call it hygiene content, others help content, or customer service video content. Whatever the name, we see it as effective service for your customers. We create videos based on existing search terms, with guaranteed views and satisfied users as a result.

Content Strategy

Since we once were the biggest online publisher of The Netherlands, we know how to find and reach your target audience. We do audience first marketing. We base our content strategy on what your audience wants to see. So we first start with researching what your audience wants. After that we research what your brand is about and with that we find the unique angle.

Heel bewust een content partner zoals WPK gekozen. Een bureau wat dezelfde visie deelt, namelijk aandacht moet je verdienen. Oftwel: 'Aandacht zonder schreeuwen'. We hebben een mooie content serie gemaakt voor Hertog Jan in een fijne samenwerking met WPK.

— Sjors van Drie

Zowel onze moderne aanpak als rijke historie wilden we koesteren en uitdragen. Wayne Parker Kent heeft dit perfect vertaald naar een nieuwe merkbelofte en visueel aantrekkelijke campagne.

— Marc Vangeel

Om meer mensen te bereiken via onze socials en podcast

— Gwen Verhaegh

''Een hele goede en fijne samenwerking die nog steeds voortduurt. De How-to video's zijn en blijven een meetbaar succes voor ons!''

— Wilko Koning

Als klassieke FMCG-fabrikant hebben wij van oudsher geen directe relatie met ons publiek. Om in deze tijd succesvol te zijn, is die directe verbinding echter onmisbaar. Daarom hebben wij Wayne Parker Ken de opdracht gegeven dit innovatieve project te ontwikkelen. De content baseren we op daadwerkelijk zoekgedrag van onze doelgroep. Dat, samen met de sterke merkidentiteit, zorgde ervoor dat we alle belangrijke doelstellingen in het eerste jaar hebben overtroffen.

— Clyde Araujo

TikTok: Behind the Canvas - Social campaign

Client: TikTok

Samsung & You - Content platform

Client: Samsung

<p>Samsung and Google asked us to create a strategy to influence brand preference, purchase intention and proud to own.</p>

Hertog Jan: For the love of beer - ATL campaign

Client: Ab/Inbev

<p>AB/Inbev’s local brand Hertog Jan is one of the most succesful beer brand in the Dutch market. But the brand’s consistent performance, left its niche craft beers underexposed. How can we shine light on the entire product portfolio?</p><p> </p><p>&nbsp;</p>

Nescafe: Every cap counts - Social campaign

Client: Nescafe

<p>NESCAFÉ is is not known for its sustainability initiatives.</p>

Henkel: Ask Team Clean - eCRM & social

Client: Henkel AG & Co. KGaA

<p>The Laundry &amp; Homecare division of Henkel wanted to establish a direct relationship with all of its customers around the world. But how do you achieve a direct relationship with your customer when all of your products are sold via intermediaries?</p>